The success of each company relies on the protection of existing ideas and the creation of new ones. With the development of technology, the Internet, the increasing number of media and social networks, and the facilitated flow of information, it is becoming increasingly difficult to adequately protect intellectual property in a timely manner.

Understanding the importance of intellectual property allowing companies to create and maintain both the brand and competitive advantage in the market, with fundamental access to this field, our multidisciplinary team of lawyers provides clients with comprehensive services related to the registration, protection, realization, transfer, licensing and the defense of intellectual property rights, including patents, trademarks, design, geographical indications, plant varieties, know-how, trade secrets, confidential information, copyright, such as written work, dramatic works, musical works, film, architecture, cartography, works of art, computer programs, phonograms, databases, etc.

In the specific area of media, we find solutions for our clients in legal matters of public information, data and personal rights protection. We negotiate on and provide leading media and telecommunications companies in the market with innovative and strategic solutions.

We create copyright contracts, licensing contracts, sponsorship contracts, advertising contracts and other types of agreements in the field of intellectual property.

We have successfully represented clients before the Intellectual Property Office, the Customs Administration, the Republic Broadcasting Agency and other relevant national and international bodies and organizations for many years.



We have made significant achievements in this field in the procedures of trademark protection and disputes related to the protection and use of trademarks, in relation to which we have advised and represented the largest and most famous manufacturer of confectionery products in the proceedings relating to the most famous Serbian brand in the biscuits industry, as well as a successful publisher that is the holder of the most eminent media brand for the Diaspora. We also possess significant experience in the creation of all kinds of copyright and performance contracts, and all kinds of contracts regarding the organization of the most significant musical events, as well as disputes relating to the unauthorized use of copyright and performance rights in the field of music, where we are particularly proud of our long and successful cooperation with the most famous and one of the most significant record labels and concert companies, which is also a leader in music production in the Balkans.

Our services in this area are especially reflected in:

  • The counseling and representation in all proceedings before the Intellectual Property Office, especially in proceedings related to trademark registration and the renewal of the protection period,
  • The creation of all types of contracts on the transfer and assignment of copyright and performance rights,
  • The creation of complex multidisciplinary agreements on the organization of major cultural events,
  • The counseling and representation in the procedures of obtaining a license to practice in the field of media and telecommunications,
  • The representation in court proceedings for the protection of intellectual property rights,
  • The counseling and representation in proceedings regarding the protection of personal rights, and in cases of pecuniary and non-pecuniary damages for publishing false or incomplete information in the media.
© 2017 Lazarević & Pršić advokati